Google Ads remains the most powerful intent-based advertising platform in the world. With 8.5 billion searches per day, Google is where your customers go when they're ready to buy. When someone searches for your product or service, they're actively looking to purchase - that's why search ads convert 50% higher than social. Our Austin Google Ads team structures campaigns around keyword intent, separating informational, commercial, and transactional queries to match ad copy and landing pages to exactly where the searcher is in the buying journey. The result? Higher Quality Scores, lower costs, and more conversions.
Search Campaign Excellence
Our Google Ads management includes comprehensive Search campaigns built around keyword intent. We implement proper conversion tracking through Google Tag Manager, set up offline conversion imports for lead-based businesses (critical for B2B and services), and use Smart Bidding strategies informed by machine learning to maximize conversions at your target CPA or ROAS. We've managed over $5M in Google Ads spend with consistent 4-6x returns.
Shopping & Performance Max
For e-commerce businesses, we build and optimize Shopping campaigns and Performance Max campaigns that showcase your products to ready-to-buy customers. Feed optimization ensures your products have rich, accurate data. Strategic bidding and continuous testing ensure your products appear for the most valuable searches. We segment by product performance, margin, and inventory to maximize profitability, not just revenue.
Display & YouTube Remarketing
Stay top-of-mind with prospects through strategic Display and YouTube remarketing campaigns. We create compelling visual ads that re-engage website visitors and guide them back to convert. Our remarketing strategies segment audiences by behavior and engagement level, serving the right message to bring users back at the right time.
Continuous Optimization
Every campaign includes negative keyword management (we add 50+ negatives monthly on average), ad copy A/B testing across RSAs and ETAs, landing page recommendations, and Quality Score optimization to reduce your cost per click and increase ad position. We review search term reports weekly to capture new opportunities and block wasteful spend.
Advanced Attribution & Tracking
Accurate conversion tracking is the foundation of successful Google Ads. We properly configure GA4, GTM, and enhanced conversions. For lead-based businesses, we implement CRM integration and offline conversion imports so Google's machine learning optimizes for actual closed deals, not just form fills. This alone can improve lead quality by 40%+.
Our Process
Account Audit
Deep analysis of your existing account, campaigns, keywords, and conversion tracking.
Strategy Development
Keyword research, competitive analysis, and campaign structure planning.
Tracking Setup
Proper GTM, GA4, and conversion tracking implementation including offline conversions.
Campaign Build
Build search, shopping, and/or PMAX campaigns with optimized structure.
Launch & Monitor
Go live with close monitoring and rapid iteration during learning phase.
Optimize & Scale
Ongoing optimization, negative keyword management, and scaling winning campaigns.
What You Get
65% Lower CPC
Our optimization strategies significantly reduce cost per click.
Search & Shopping
Full Google Ads suite including Search, Shopping, and PMAX.
Smart Bidding
Machine learning-powered bidding strategies for optimal results.
Conversion Tracking
Proper GTM setup and offline conversion imports.
Quality Score 7+
Lower costs and better positions through QS improvement.
Transparent Reporting
Weekly reports with clear metrics and insights.
Who Is This For?
E-commerce
Online stores using Shopping and PMAX to drive profitable sales.
B2B Services
Professional services capturing high-value leads through Search.
Home Services
Local services (HVAC, plumbing, etc.) dominating local search ads.
SaaS
Software companies driving trials, demos, and sign-ups at scale.
Healthcare
Medical practices and health services generating patient inquiries.
Legal
Law firms capturing high-value case leads.
Real Results for Real Clients
Austin Law Firm
Reduced cost per signed case from $1,200 to $400 through keyword refinement and offline conversion optimization.
E-commerce Brand
Scaled Shopping and PMAX campaigns from $10K to $80K monthly spend while improving ROAS from 3x to 5.8x.
B2B Software
Tripled qualified demo requests while reducing cost per demo by 52% through intent-based keyword segmentation.
Pricing
Starter
- Up to $5K ad spend
- Search campaigns
- Basic conversion tracking
- Bi-weekly reporting
Growth
- Up to $20K ad spend
- Search + Shopping/PMAX
- Advanced tracking setup
- Weekly reporting
- Remarketing campaigns
Enterprise
- $20K+ ad spend
- Full campaign suite
- Offline conversion imports
- Dedicated strategist
- Weekly calls
- Landing page optimization
All pricing is customized based on your specific needs. Schedule a call for a detailed quote.
What Our Clients Say
“Our cost per case dropped from $1,200 to under $400. The offline conversion tracking they set up means Google now optimizes for cases that actually sign, not just form fills. Game changer.”
Frequently Asked Questions
What's the minimum budget for Google Ads?
We recommend a minimum of $3,000/month in ad spend to gather sufficient data for optimization. Highly competitive industries (legal, medical, home services) may need $5K+ to be competitive. We'll provide specific recommendations based on your market.
How is Google Ads different from SEO?
Google Ads provides immediate visibility at the top of search results - you pay per click. SEO builds organic rankings over time without paying for clicks. Most businesses benefit from both: Ads for immediate leads while SEO builds long-term traffic assets.
How do you charge for Google Ads management?
We charge a flat monthly management fee rather than a percentage of ad spend. This means as you scale, your management costs stay predictable. We're rewarded for efficiency, not for increasing your spend.
What's a good ROAS to expect?
ROAS varies significantly by industry and business model. E-commerce typically targets 3-5x. Lead generation looks at cost per qualified lead relative to customer lifetime value. We set realistic benchmarks during onboarding and track progress monthly.
Do you work with Performance Max campaigns?
Yes, we're experts in PMAX campaigns for e-commerce. We structure campaigns to maintain control and visibility while leveraging Google's machine learning. We also segment PMAX from branded traffic to get accurate incremental performance data.
How do you handle Quality Score optimization?
Quality Score directly impacts your costs and ad positions. We improve QS through keyword-ad relevance, ad copy testing, landing page optimization, and account structure. Our clients average 7+ QS across campaigns, significantly below industry averages.
Can you help with landing page optimization?
Absolutely. Google Ads success depends heavily on where you send traffic. We provide landing page recommendations and can build custom landing pages as part of our Growth and Enterprise packages.
What reporting do I receive?
Weekly reports covering key metrics, spend, conversions, cost per conversion, ROAS, keyword performance, and strategic recommendations. You also get full access to your Google Ads account - you own everything we build.
Ready to dominate Google Search? Contact Modern Day Marketing for a free Google Ads audit.