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Results
How We Measure Contractor Marketing Work
A useful marketing result is more than a screenshot or a click total. We look at the work that was performed, the lead path it created, the quality of the opportunity, the response process and, where tracking allows, the booked-estimate and revenue outcome.
1 · What we measure
The numbers that connect to work.
- Spend by channel and campaign
- Lead source
- Response timing
- Qualified opportunities
- Booked estimates
- Sold work, where your process tracks it
2 · What clients can expect to see
Clear reporting, documented changes.
- A plain-language report on what ran and what happened
- A log of what changed and why
- A practical conversation about what to improve next
3 · How we publish case studies
Context, not just a number.
- Client permission before anything is published
- Trade, market and time period
- Starting problem and work performed
- Measurement method and definitions
- Limitations and caveats
4 · When proof is ready
Each case study gets its own page.
Published case studies will live at their own URL with the situation, work performed, measurement method, time period, outcome and caveats, a client quote only if approved, and links to the related service and industry. Individual results vary by market, capacity, pricing, follow-up and operations.
Discuss Your Current Lead System.
Walk us through what you are running today and where leads stall before they become booked work.
Paid-acquisition systems for home-service businesses. Based in Austin, TX, serving contractors nationwide.