Meta's advertising platform offers unmatched audience targeting capabilities with over 3 billion monthly active users across Facebook and Instagram. We build full-funnel campaigns that take prospects from awareness through consideration to conversion. Our Austin-based Facebook advertising team combines data-driven targeting, scroll-stopping creative, and continuous optimization to deliver consistent, scalable results. Whether you're an e-commerce brand looking to scale or a local service business generating leads, our proven strategies deliver 3x+ ROAS for clients across industries.
Audience Research & Targeting
Our process begins with deep audience research - building custom audiences from your customer lists, website visitors, and engagement data, then creating lookalike audiences to find new prospects who mirror your best customers. We leverage Facebook's powerful targeting options including demographics, interests, behaviors, and life events to reach exactly the right people at the right time. Our proprietary audience layering technique has helped clients reduce cost per acquisition by up to 47%.
Creative That Converts
Ad creative is designed for each placement, whether it's Facebook Feed, Instagram Reels, Stories, or the Audience Network. We test multiple creative variations simultaneously, rotating headlines, images, videos, and calls to action to identify winning combinations. Our in-house design team creates thumb-stopping visuals and our copywriters craft messaging that drives action. We test 10-20 creative variations monthly to ensure continuous improvement.
Full-Funnel Campaign Strategy
We don't just run ads - we build complete marketing funnels. From top-of-funnel awareness campaigns using video and carousel ads, to consideration campaigns with lead magnets and engagement, to bottom-funnel retargeting that recovers abandoned carts and converts warm leads. Our strategies guide prospects through every stage of the buyer's journey with the right message at the right time.
Optimization & Scaling
Our team reviews performance data daily, adjusting bids, budgets, targeting, and creative based on real-time signals. Underperforming ads are paused within 48 hours, winning audiences are scaled aggressively, and new opportunities are tested continuously. We use advanced techniques like CBO (Campaign Budget Optimization) and automated rules to maximize efficiency at scale.
Conversion Tracking & Attribution
Accurate tracking is essential for optimization. We properly configure the Meta Pixel, Conversions API (CAPI), and offline conversion imports to capture every touchpoint. Our attribution modeling helps you understand the true impact of your Facebook advertising investment across the entire customer journey.
Our Process
Account Audit
We analyze your existing ad account, pixel setup, and historical performance to identify opportunities.
Audience Building
Build custom audiences from your data and create lookalikes of your best customers.
Creative Development
Our team creates multiple ad variations optimized for each placement and objective.
Campaign Launch
Launch structured campaigns with proper testing frameworks and budget allocation.
Daily Optimization
Monitor performance daily, pausing losers and scaling winners.
Scale & Iterate
Continuously test new audiences and creative while scaling what works.
What You Get
3x Average ROAS
Our clients see an average return on ad spend of 3x or higher.
Custom Audiences
Precise targeting using your customer data and lookalike modeling.
Creative Production
In-house team creating 10-20 ad variations monthly.
Retargeting Campaigns
Re-engage warm audiences and recover lost conversions.
Weekly Reporting
Transparent performance reports with actionable insights.
No Long Contracts
Month-to-month flexibility. Stay because of results.
Who Is This For?
E-commerce
Online stores looking to acquire customers profitably and scale revenue.
Local Services
Home services, healthcare, and professional services generating leads.
SaaS & Tech
Software companies driving trials, demos, and sign-ups.
Real Estate
Agents and developers generating buyer and seller leads.
Fitness & Wellness
Gyms, studios, and coaches building memberships.
Education
Courses, coaching programs, and educational institutions.
Real Results for Real Clients
Austin E-commerce Brand
Scaled from $2K to $45K monthly ad spend while maintaining 4.7x ROAS through audience optimization and creative testing.
Local Med Spa
Generated 247 qualified leads in 90 days at $23 per lead for a new med spa location.
Online Course Creator
Launched evergreen webinar funnel generating $312K in course sales with 5.2x ROAS.
Pricing
Starter
- Up to $5K ad spend
- 2 campaigns
- Basic creative
- Bi-weekly reporting
- Email support
Growth
- Up to $15K ad spend
- 4 campaigns
- Monthly creative refresh
- Weekly reporting
- Slack support
- Retargeting included
Scale
- $15K+ ad spend
- Unlimited campaigns
- Full creative production
- Daily optimization
- Dedicated strategist
- Weekly calls
All pricing is customized based on your specific needs. Schedule a call for a detailed quote.
What Our Clients Say
“We went from struggling to break even on Facebook to a consistent 4x return. The creative they produce outperforms anything we've tried ourselves. Best marketing decision we've made.”
“Facebook Ads seemed impossible to figure out until we worked with MDM. Now we get 15-20 qualified leads weekly at a cost we never thought possible. The phone actually rings now.”
Frequently Asked Questions
What's the minimum ad budget needed for Facebook Ads?
We recommend a minimum of $3,000/month in ad spend to gather enough data for optimization. Smaller budgets can work for very targeted local campaigns, but scaling requires sufficient volume to test and optimize effectively.
How quickly will I see results from Facebook Ads?
Most clients see initial results within the first 2 weeks. However, expect 30-60 days for campaigns to fully optimize as we gather data on what audiences and creative perform best. The learning phase is crucial for long-term success.
Do you create the ad creative or do I need to provide it?
We handle everything. Our in-house team creates images, videos, and copy optimized for Facebook and Instagram. We test multiple variations monthly and provide all creative as part of our service. You just approve the concepts.
How is your pricing structured?
We charge a flat monthly management fee rather than a percentage of ad spend. This aligns our incentives - we're rewarded for efficiency, not for convincing you to spend more. Creative production is included in all packages.
What about iOS 14 and privacy changes?
We've adapted to the post-iOS 14 landscape. We properly implement Conversions API (CAPI) for server-side tracking, use Advantage+ campaigns, build first-party data audiences, and optimize for on-platform conversions when needed. Our clients continue to see strong results.
Can you help with Facebook Shops and Instagram Shopping?
Absolutely. We set up and optimize Facebook Shops and Instagram Shopping for e-commerce clients. This includes catalog management, dynamic product ads, and shopping campaign optimization.
What reporting do I receive?
Weekly reports covering spend, ROAS, cost per result, creative performance, audience insights, and optimization recommendations. You also get access to a real-time dashboard. We believe in complete transparency.
Do you work with Meta/Facebook Business Partners?
Yes, Modern Day Marketing is a recognized Meta Business Partner with access to beta features, priority support, and exclusive training. This gives our clients a competitive advantage.
Ready to scale with Facebook Ads? Contact Modern Day Marketing for a free ad account audit.