Your website is the digital foundation of your entire marketing strategy. Every SEO effort, every ad campaign, every social media post ultimately drives traffic back to your website -- and if that website is slow, outdated, or poorly designed, you are losing potential customers at the most critical moment. Modern Day Marketing builds websites that are not just visually stunning, but are engineered from the ground up for search engine performance, conversion rate optimization, and Core Web Vitals compliance. We design and develop custom websites for Austin businesses that load fast, look incredible on every device, and turn visitors into paying customers.
Why Website Performance Is a Ranking Factor
Google has made page experience a confirmed ranking factor, with Core Web Vitals -- Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift -- directly influencing your position in search results. A slow-loading website does not just frustrate visitors, it actively hurts your SEO rankings. Studies show that 53% of mobile users abandon websites that take longer than three seconds to load, and each additional second of load time reduces conversions by an average of 7%. Our websites are built with performance as a non-negotiable priority. We optimize images, minify code, implement lazy loading, use modern image formats like WebP, leverage browser caching, and utilize content delivery networks to ensure your site loads in under two seconds on any device and connection speed.
SEO-First Website Architecture
We build every website with SEO architecture embedded from the very first wireframe. This includes logical site structure with clear topical silos, SEO-friendly URL structures that include target keywords, proper heading hierarchy that helps Google understand content relationships, JSON-LD schema markup for rich search results, XML sitemaps and optimized robots.txt for efficient crawling, canonical tags to prevent duplicate content issues, and mobile-first responsive design that meets Google's mobile-first indexing requirements. Internal linking is strategically planned to distribute page authority to your most important revenue-generating pages. Every page is built with semantic HTML5 elements that provide accessibility and help search engines understand your content structure. Meta titles and descriptions are crafted for both keyword relevance and click-through rate optimization.
Conversion-Optimized Design
A beautiful website that does not convert visitors into leads or customers is a liability, not an asset. Our design process is rooted in conversion rate optimization principles. We study user behavior patterns, design clear visual hierarchies that guide visitors toward conversion actions, and implement strategic calls to action throughout the user journey. Contact forms are simplified for maximum completion rates. Phone numbers are click-to-call on mobile devices. Trust signals -- testimonials, certifications, review badges, and security indicators -- are placed at decision-making touchpoints. We A/B test layouts, copy, and design elements to continuously improve conversion rates. For e-commerce sites, we optimize product pages, simplify checkout flows, and implement abandoned cart recovery to maximize revenue per visitor.
Technology & Ongoing Support
We build websites using modern technology stacks that deliver performance, security, and scalability. Our platforms include WordPress with custom themes for content-rich sites, Shopify for e-commerce, and custom Next.js applications for businesses requiring advanced functionality. Every website includes SSL certificates for HTTPS security, regular backups, security monitoring, and plugin updates. We provide ongoing maintenance and support packages to ensure your site remains secure, fast, and up-to-date. Whether you need a simple five-page business website or a complex e-commerce platform with thousands of products, our Austin web design team delivers solutions that look exceptional, perform flawlessly, and drive measurable business results.
What You Get
Core Web Vitals Optimized
Sub-2-second load times with perfect LCP, FID, and CLS scores.
SEO Architecture
Built-in schema markup, sitemaps, semantic HTML, and SEO-friendly URLs.
Mobile-First Design
Responsive layouts optimized for Google's mobile-first indexing.
Conversion Focused
Strategic CTAs, trust signals, and user experience optimized for conversions.
E-Commerce Ready
Shopify, WooCommerce, and custom e-commerce solutions for online sales.
Ongoing Support
Maintenance, security updates, backups, and continuous performance monitoring.
Your website should be your hardest-working employee. Contact Modern Day Marketing for a free website audit and learn how a redesign can dramatically improve your SEO rankings and conversion rates.