A remodeling inquiry might come from someone who saw a kitchen they liked and wonders what it costs, or from an owner with a scope, a budget, and a start date in mind. Both fill out the same form. Without screening, your estimator meets both, and evenings go to consultations that never become contracts.
Shared remodeling leads add a different problem. When several contractors call the same homeowner, the conversation turns into a price race, which is a poor fit for design-build and full-service firms that compete on process and craftsmanship.
We look at the path, not the pile: how many inquiries met your qualified definition, how many booked a consultation, how many consultations happened, and how many signed. When a stage stalls, we check whether the cause is the ad audience, the screening questions, response timing, or the consultation itself.
Long sales cycles mean we review across a wider window and keep earlier inquiries visible. A homeowner who was not ready at first contact and signed much later still counts toward the source that found them.
Often yes, but gently. Asking whether the homeowner has considered an investment range screens without demanding a number. Some firms prefer to raise budget on the first call instead. We set it up the way your sales process works.
Requests come from campaigns and pages run for your firm, in your accounts. They are delivered to your team and never shared or resold, and you keep the full contact history.
That is common. We separate ready inquiries from early ones, invite the first group to book, and keep the second in a slower follow-up path. Reporting shows both, so you can see which eventually sign.
Yes. We write and configure follow-up sequences in your tools, paced for a longer decision. You approve the wording, and your team takes over once a real conversation starts.

Paid-acquisition systems for home-service businesses. Based in Austin, TX, serving contractors nationwide.