Google Business Profile Checklist
Start with the most impactful local SEO asset. Claim your Google Business Profile if you have not already. Verify your business through the verification process. Ensure your business name matches your real-world name exactly. Select the most specific primary category for your business. Add all relevant secondary categories. Write a complete business description using all 750 characters. Add your website URL and phone number. Set accurate business hours including special hours. Define your service area accurately. Upload at least 10 high-quality photos. Enable messaging and booking features. Create your first Google Post.
Website Optimization Checklist
Your website must support your local SEO efforts. Add your NAP (name, address, phone) to every page, ideally in the footer. Include your city and service areas in your homepage title tag. Add local keywords to your H1 heading. Create dedicated service pages for each service you offer. Build location pages for each city or neighborhood you serve. Add LocalBusiness schema markup. Embed a Google Map on your contact page. Ensure your website is mobile-friendly. Improve page speed to under 3 seconds. Add your GBP link to your website. Include click-to-call buttons on mobile.
Review Generation Checklist
Build a systematic approach to review generation. Create a direct link to your Google review form. Set up an automated review request process. Time review requests for 24-48 hours after service. Train staff on when and how to request reviews. Create a template for review request messages. Monitor new reviews daily. Respond to all reviews within 48 hours. Address negative reviews professionally and promptly. Track review velocity and star ratings monthly. Expand to other platforms once Google is strong.
Citation Building Checklist
Establish your business across the web. Submit to the four major data aggregators. Claim your Yelp listing. Create listings on industry-specific directories. List on local Austin business directories. Check and clean up existing citations for NAP consistency. Document all citations in a tracking spreadsheet. Set calendar reminders to audit citations quarterly. Remove duplicate listings that may exist.
Content and Link Building Checklist
Create content that supports local rankings. Write blog posts targeting local keywords. Create guides and resources relevant to Austin customers. Build content that earns local links naturally. Reach out to local business associations for link opportunities. Sponsor local events for links and exposure. Create shareable local content like Austin area guides. Guest post on local business blogs when relevant. Monitor competitors for link opportunities they have that you do not.
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