Plumbing lead quality comes down to fit and timing. A drain call from a tenant on the far side of the metro, arriving when no plumber is free, rarely becomes a profitable ticket. A water heater replacement request from a homeowner in your core area, answered while they are still deciding, often does.
Lead marketplaces blur that. A request may be sold to several plumbers, arrive with no detail about the problem, and reach you after the homeowner has already booked someone. Owning the path from ad or page to phone lets you control who answers and how.
No. We build and manage the lead path for your company. Requests come from campaigns and pages in your accounts and go only to you, so you are not competing with other plumbers for the same homeowner.
Yes, if follow-up is honest. After-hours requests get a clear reply about when you will call, and your team picks them up first thing. We do not write copy promising hours you do not keep.
A single question about active leaking or loss of water usually does it, along with the page the request came from. Urgent requests route to dispatch; planned ones go to booking.
We set the definition with you. It usually covers service area, property type, who can approve the work, and whether the problem is something your plumbers handle. That definition becomes the standard we report against.

Paid-acquisition systems for home-service businesses. Based in Austin, TX, serving contractors nationwide.